ABOUT ME
"Living a creative life means giving free rein to that desire for madness that lives in each of us, abandoning conventions, stereotypes, and habits."
Vision
I am Rocco Pistonesi and I draw inspiration from that which surrounds me.
A vision of creativity is born from a desire to join different elements and to connect reality with solutions that pay tribute to the exception, to functionality, to a sense of aesthetic, and to modern elegance.
I’ve dedicated years of my life to music and to the sound of the saxophone, taking a path that allowed me to perform and to show a part of my complex personality to the public, through this marvellous art form.
During the second half of the 1980s, after a period of living in London, I decided to attend Arsutoria School in Milan, where I received
my footwear stylist and designer diploma in order to follow a professional path in the family business.
Here I profoundly understood how dedication and creativity could give form and life to something authentic.
Zarina Pistonesi (Zari P.)
Rocco’S daughter, co-founder of the Brand and the APICE Project. Student at LABA University in Florence in Graphic Design and Multimedia, created the Logo, sharing it with her father the design development and the product philosophy.
